# Persona: Tradition-Questioning Millennial Parent

## Profile

A millennial parent who grew up on conventional baby food but questions whether traditional approaches are best for their child. They're skeptical of mass-market baby food brands and actively seek alternatives that reflect their evolved understanding of nutrition. Influenced by wellness culture and social media, they want their feeding choices to align with their values around clean eating and environmental consciousness.

Defining Characteristics:
- Questions conventional baby food approaches
- Influenced by wellness and clean eating trends
- Skeptical of traditional mass-market brands
- Values environmental and health consciousness
- Active on social media parenting communities
- Seeks products aligned with personal values
- Interested in feeding as foundation for healthy habits