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Pork Roast

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Organic Chicken

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Regenerate it.

Give 1% and we'll match it to support local farmers transition to regenerative practices.

Our regenerative agriculture projects - in partnership with Zero Foodprint, a James Beard Humanitarian of the Year Recipient - are rooted in a powerful idea: farming can be one of the most effective tools we have in the fight against climate change.

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“I love this company. I love the products and even more so love the ingredients.”Rebekah

JOIN US THIS OCTOBER TO

Round Up for Regenerative!

All month long, when you round up your order at checkout, we’ll match it!

Contributions will support projects that help farmers implement regenerative farming practices.

Because caring for animals and land the right way helps provide our babies with the nutrient-dense, high-quality food they deserve today and a healthier planet for their future.

ROUND UP AT CHECKOUT

JOIN US THIS OCTOBER TO

Round Up for Regenerative!

All month long, when you round up your order at checkout, we’ll match it!

Contributions will support projects that help farmers implement regenerative farming practices.

ROUND UP AT CHECKOUT

Better Farming.

Better Nutrition.

The Ingredients Your Baby Deserves

Sourcing is

Serious Business

Food quality is determined by where it comes from and how it was grown. At Serenity Kids, we go beyond organic to prioritize soil health, responsible growing, and humane ranching practices. This commitment ties into our mission to elevate children’s nutrition so that all babies can thrive. By choosing us, you support nutrient-dense products, resilient farms, and healthier food for the next generation.

What does it all mean?

When it comes to feeding your baby, the details matter. Learn more about our claims and how we define them.

LEARN MORE

Nutrition grows from the ground up

Healthier soil supports more nutrient-dense food.

Thriving soil microbes mean plants can take in more nutrients and fewer contaminants. When animals graze diverse forage, they’re nourished as nature intended while giving back to the land. This is the foundation of regenerative agriculture.

Source: Montgomery DR, Biklé A. (2021), Xu, D.(2022)

Nutrition grows from the ground up

Healthier soil supports more nutrient-dense food.

Source: Montgomery DR, Biklé A. (2021), Xu, D.(2022)

Grown and raised for babies’ first bites

Serenity Kids sources ingredients meeting organic standards and beyond.

regenerative

Beyond organic

organic

Regenerative agriculture works in harmony with nature. Farmers use practices that improve soil, protect water, and support biodiversity. Animals are raised to roam, graze, and express natural instincts as part of the ecosystem. Over time, these practices create healthier conditions for plants and animals, supporting more nutrient-rich food and a more resilient food system.

These farms take additional steps to care for the land, animals, and resources they depend on. That can include practices like renewable energy, water recycling systems, composting, biodiversity support, and other methods that reduce waste and conserve resources. In some cases, this approach may include systems like Biodynamic.

Plants are grown without synthetic pesticides or fertilizers, and no GMOs. Animals are raised without antibiotics or added hormones, are fed certified organic feed, and must meet requirements for outdoor access and living conditions.

Our Unwavering Commitment

We’re working towards sourcing 50% of our proteins from regenerative producers by 2030. Our intentional partnerships and your support help us build a regenerative food system that nourishes children today and for generations to come.

Initiatives We Support

Zero Foodprint

Through our contributions to Zero Footprint, we help fund projects that support farmers in implementing regenerative practices.

Kiss the Ground

In partnership with Kiss The Ground, we have pledged to help regenerate 100 million acres of farmland by 2030.

What we mean when we make claims

We always do the best we can for farmers, parents, and babies, even if it’s not the easiest route, and we’re always striving to do better. Here’s how Serenity Kids defines some common claims.

Regenerative Agriculture

Serenity Kids defines regenerative as farming and ranching practices that aim to rebuild organic matter in soil and restore soil biodiversity.

Beyond Organic

Serenity Kids defines beyond organic sourcing as partnerships with farms utilizing resource-conserving practices like renewable energy, water recycling, composting, and biodiversity support to actively protect the land, animals, and environment.

Certified Organic

Serenity Kids sources USDA Certified Organic ingredients, which means they are third-party certified to be sourced without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs).

Non-GMO Verified

Serenity Kids is a partner of the Non-GMO Project, which indicates that our products have completed the comprehensive third-party verification for compliance with the Non-GMO Project Standard.

Grass-Fed

Serenity Kids defines grass-fed animals as those fed a diet of only forage, with no grains or grain byproducts, and with continuous access to pasture, never confined to a feedlot.

Free-Range

Serenity Kids defines free-range poultry as birds that have continuous access to the outdoors during their raising.

Serenity Kids defines free-range pork as pigs that are never confined to farrowing crates or gestation stalls.

Wild Caught

Serenity Kids defines wild-caught as fish captured utilizing sustainable practices such as gillnetting or trolling.

More to digest

Learn more through some of our favorite organizations and thought leaders shaping regenerative agriculture, animal welfare, and a better food system.

Go to the previous slide

Savory

Institute

ORGANIZATION

A global organization focused on regenerating grasslands through holistic land management, supporting healthier soil, animals, and communities.

Kiss the

Ground

NONPROFIT

A nonprofit dedicated to educating and inspiring action around regenerative agriculture and soil health as a solution for a healthier planet.

Common

Ground

DOCUMENTARY

An award-winning documentary that explores how regenerative farming practices can heal the land, support farmers, and improve our food system.

Mark

Hyman MD

PODCAST

Dr. Mark Hyman and Autumn Smith explore how regenerative meat and healthy soil can transform your health — and the planet's future.

What Your

Food Ate

BOOK

Anne Biklé and David R. Montgomery argue that the health of soil is directly linked to human health, with conventional farming practices damaging this vital connection.

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