MAP Policy – Serenity Kids

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MAP Policy

MINIMUM ADVERTISED PRICING POLICY

This Minimum Advertised Price ("MAP") Policy of Serenity Kids, LLC is effective as of October 1, 2022 and applies to all sales of all products of the Company in the United States.

This MAP Policy is designed to:

1. protect the Company’s reputation for quality Products;
2. protect distributor and reseller margins;
3. avoid destructive intra-brand channel conflict.

1. Scope.

(a) This MAP Policy applies to all advertisements of the Products in any and all media including, but not limited to, flyers, posters, coupons, mailers, newspapers, emails, Internet or similar media.

(b) This MAP Policy applies to the advertised price of a Product before shipping, handling, or additional charges.

2. Pricing.

(a) The Company’s MAP for each of the Products is attached hereto on Exhibit A (the “Price List”).

(b) The Company does not establish any maximum advertised prices.

(c) Resellers are required to list prices for the Products in all advertising.

3. Restrictions.

(a) The following are contrary to this MAP Policy:

• Inclusion in advertising of free or discounted products.
• Aggregating the product and shipping prices to satisfy this MAP Policy.
• Any Internet auction or prices below the MAP.

4. Monitoring and Enforcement.

(a) The Company may utilize human and computer technologies to monitor pricing and placement of the Products across the Internet.

5. Resolution.

(a) Violations of this MAP Policy must be corrected within 24 hours.

6. Discretion and Authority.

(a) Enforcement of the Company’s MAP Policy is solely within the Company's discretion and authority.

7. Confidentiality.

The terms of this MAP Policy are confidential and should not be disclosed to other parties.